# Ali Malek Marzban (Monkeygrey) > Ali Malek Marzban is a freelance Senior Art Director based in Cologne, Germany (Senior Art & AI Director). Refined taste, accelerated by AI. He creates campaigns, branding, key visuals, films, social content and websites – from concept to production – and uses AI tools to work faster. Portfolio: https://www.monkeygrey.de/ ## Contact - E-mail: bookme@monkeygrey.de - LinkedIn: https://www.linkedin.com/in/ali-malekmarzban/ - Location: Köln (Cologne), Germany – works with clients in Germany and remotely - Languages: German, English ## Selected work - [netD](https://www.monkeygrey.de/on-brief/project/?p=netd): Hey Düsseldorf!. netD is the Düsseldorf sibling of NetCologne. We started with nothing but a name and built the brand from scratch: gritty, loud and young - a proper hello to the city. (Branding · OOH · DOOH · Web; Agency: Roeffen; Role: Senior Art Director) A brand built from scratch Concept and art direction for a brand built from scratch - identity, campaign, website, motion and print. - [Fielmann](https://www.monkeygrey.de/on-brief/project/?p=fielmann): 50 years Fielmann. Let's celebrate. Fielmann's 50th anniversary was the chance to bend the brand rules just enough for a fresh look - across social, out-of-home and events. (Anniversary · Social · OOH; Agency: David+Martin; Role: Senior Art Director) Fielmann 50Y anniversary - The big number Art direction for the 50th anniversary: the anniversary look and its rollout across social, out-of-home and event screens. - [Pernod Ricard](https://www.monkeygrey.de/on-brief/project/?p=pernod-ricard): Fast content for a portfolio of icons. Always-on content for the German-speaking market: social, digital out-of-home and concepts for Lillet, Beefeater, Ramazzotti and more. Most assets were turned around within a few hours. (Social · E-Com · Print; Agency: In-house; Role: Team Lead) 200+ brands - all inhouse Lead of the in-house creative team for always-on content across Pernod Ricard’s brands - fast turnaround, consistently on-brand. - [Persil](https://www.monkeygrey.de/on-brief/project/?p=persil): Small bars, big impact. Persil Eco Power Bars cut plastic without compromising on brilliantly clean laundry. A fun idea that became a TV commercial. (TV Commercial; Agency: DDB · TBWA; Role: Senior Art Director) Persil Eco Power Bars - More than just bars Idea and art direction for the Eco Power Bars commercials - film ideas, storyboards, production supervision and final assets. - [Manufactum](https://www.monkeygrey.de/on-brief/project/?p=manufactum): Built to last. Manufactum stands for durable products with a soul: exceptional materials and timeless design that never go out of style. (Film · Social · Banners; Agency: BBDO; Role: Art Director) Probably Germany's first ASMR campaign Idea and art direction for one of Germany’s first ASMR campaigns - shoot planning, on-set supervision and social adaptations. - [tagesschau](https://www.monkeygrey.de/on-brief/project/?p=tagesschau): Show the full picture. To set the 24-hour news channel apart from all others, we focused on its core strength: showing the full picture - without picking sides. (Concept · OOH; Role: Senior Art Director) It’s all about the full picture Concept and art direction for a campaign built on the channel’s core strength: showing the full picture. - [Davidoff](https://www.monkeygrey.de/on-brief/project/?p=davidoff): Excellence in every detail. One of the most recognisable names in tobacco, with a heritage tied to its founder Zino Davidoff. Sold in more than 100 countries across five continents and a top performer in global duty free. (Campaign · Key Visuals · OOH; Agency: Proximity Worldwide; Role: Art Director) For those who smoke Art direction of Davidoff’s print campaigns over several years, from concept to production. - [Gauloises](https://www.monkeygrey.de/on-brief/project/?p=gauloises): Vivre le moment. French roots, a long affair with art and pop culture and a distinctive steamed tobacco make Gauloises an icon. What started as a line about seizing the moment grew into a campaign for spontaneous people who make the most of every moment. (Campaign · Film · OOH; Agency: Proximity Worldwide; Role: Art Director) Vivre le moment! Idea and art direction for the last major Gauloises campaign, including the last tobacco commercials shown in German cinemas. - [West](https://www.monkeygrey.de/on-brief/project/?p=west): There are only two types of people. Both of them smoke West. West launched in Germany 40 years ago to challenge the premium American blends and became a favourite around the world. Our lifestyle campaign celebrates what different people have in common. (Campaign · OOH; Agency: Proximity Worldwide; Role: Art Director) Different people, same taste. Concept and art direction for the lifestyle campaign around one thought: different people, same taste. - [Bastos](https://www.monkeygrey.de/on-brief/project/?p=bastos): Celebrating Tết in Vietnam. Founded by Juan Bastos in 1838, Bastos is sold across Europe, Africa and Asia. For Tết, the Vietnamese New Year, we created a special limited edition - and launched a new generation with a modern cut. (Campaign · OOH; Agency: Proximity Worldwide) Tết limited edition and the launch of the new generation. Concept and art direction for the Tết limited edition and the launch of the new generation. - [Abbelen Burger](https://www.monkeygrey.de/on-brief/project/?p=abbelen): The ‘I need it NOW’ burger. Probably the most delicious microwave burger in Germany: high-quality meat, ready in 90 seconds. Convenience was the selling point, so we built a playful social campaign plus an event page showing which stores carry the burgers. (Social Campaign; Agency: Bobby & Carl; Role: Senior Art Director) A burger for those who can’t wait Concept and art direction for the social campaign and the event page showing where to find the burgers. - [Gira](https://www.monkeygrey.de/on-brief/project/?p=gira): Architects' favourite. Founded in 1905 in Wuppertal, Gira is a leading maker of intelligent building technology. For its corporate identity relaunch we created a new high-end website look: luxurious, serious and minimal. (Web Design · CI Relaunch; Agency: Bobby & Carl; Role: Senior Art Director) Architect’s favorite brand UX and UI design for the new high-end website look of Gira’s corporate identity relaunch. ## More - [About](https://www.monkeygrey.de/about/): background and approach - [Artificial Intelligence](https://www.monkeygrey.de/off-brief/artificial-intelligence/): ad ideas built with AI tools - [Human Intelligence](https://www.monkeygrey.de/off-brief/human-intelligence/): personal work - [Photography](https://www.monkeygrey.de/photography/): street and travel photography