Abbelen Burger – The ‘I need it NOW’ burger

Social Campaign

Credits

A burger for those who can’t wait

Concept and art direction for the social campaign and the event page showing where to find the burgers.

Client: Abbelen Burger
Agency: Bobby & Carl
Role: Senior Art Director
Disciplines: Concept · Social Campaign · Web Design
Art direction: Ali Malek Marzban

ABBELEN BURGER

The ‘I need it NOW’ burger.

Probably the most delicious microwave burger in Germany: high-quality meat, ready in 90 seconds. Convenience was the selling point, so we built a playful social campaign plus an event page showing which stores carry the burgers.

Abbelen Royal Cheese burger pack: "Der passt zwischen Tor und Anstoss"

Exploded burger: "100% Beef aus Deutschland. Komplett belegt."

Exploded burger: "In nur 90 Sekunden fertig"

Time 4 Taste by Abbelen: "Jetzt neu im Kühlregal"

Instagram carousels & stories

Abbelen burger on a phone animation (video)

Hand holding a phone with an Abbelen burger (video)

Abbelen Royal Cheese: "Der nett, fix und fertig Burger"

Exploded burger: "100% Beef aus Deutschland"

Burger layers: "In nur 90 Sekunden fertig"

Couple watching TV with an Abbelen Big Double pack (video)

Woman biting a burger: "Der was ich jetzt brauch Burger"

Man cheering: "Der pass deinen Speiseplan dem Spielplan an Burger"

Couple on a sofa with an Abbelen Big Double pack (video)

Friends watching football with an Abbelen Big Double pack (video)

Abbelen Big Double: "Der pass deinen Speiseplan dem Spielplan an Burger"

Abbelen Big Double: "Der kein Tor verpassen Burger"