Bastos – Celebrating Tết in Vietnam
Campaign · OOH
Credits
Tết limited edition and the launch of the new generation.
Concept and art direction for the Tết limited edition and the launch of the new generation.
- Client
- Bastos
- Agency
- Proximity Worldwide
- Disciplines
- Concept · Campaign · Limited Edition
- Art direction
- Ali Malek Marzban
Bastos Tet ad: "Make special TET memories this year with those who matter"BASTOS
Celebrating Tết in Vietnam.
Founded by Juan Bastos in 1838, Bastos is sold across Europe, Africa and Asia. For Tết, the Vietnamese New Year, we created a special limited edition - and launched a new generation with a modern cut.
Bastos Tet vertical ad with blossoms
Bastos Tet ad with pack and blossoms
Bastos vertical ad: "Meet the new generation"
Bastos ad: "Meet the new generation", new modern cut
Bastos – meet the new generation
Bastos vertical banner: "Meet the new generation"