netD – Hey Düsseldorf!

Branding · OOH · DOOH · Web

Credits

A brand built from scratch

Concept and art direction for a brand built from scratch - identity, campaign, website, motion and print.

Client: netD
Agency: Roeffen
Role: Senior Art Director
Disciplines: Concept · Branding · Campaign · Web & UI/UX · Motion Design · Print
Art direction: Ali Malek Marzban

netD logo animation over Düsseldorf (video)

NETD

Hey Düsseldorf!

netD is the Düsseldorf sibling of NetCologne. We started with nothing but a name and built the brand from scratch: gritty, loud and young - a proper hello to the city.

net.D poster: young woman with headphones, "HEY Düsseldorf, dein Netz ist startklar"

The biggest of screens

We launched on one of Germany's longest DOOH displays: 70 metres of screen stretching across Schadowstraße.

Digital screen campaign for net.D at a Düsseldorf shopping centre (video)

net.D digital poster: woman with freckles, "HEY Düsseldorf, hier kommt dein Netz" (video)

Cargo bike with a net.D mobile screen and campaign poster (video)

Website

A website that introduces the new provider and makes ordering a new internet plan transparent.

net.D landing page layouts for Düsseldorf (video)

net.D poster: woman with shaved head making a peace sign, "wechsle jetzt in dein Netz"

net.D poster: laughing woman, "HEY Düsseldorf, dein neues Netz freut sich auf dich"

net.D poster: thoughtful man, "dein neues Netz freut sich auf dich"

Düsseldorf tram wrapped in the green net.D campaign