Fielmann – 50 years Fielmann.
Let's celebrate
Anniversary · Social · OOH
Credits
Fielmann 50Y anniversary - The big number
Art direction for the 50th anniversary: the anniversary look and its rollout across social, out-of-home and event screens.
- Client
- Fielmann
- Agency
- David+Martin
- Role
- Senior Art Director
- Disciplines
- Concept · Campaign · Social · OOH · Events
- Art direction
- Ali Malek Marzban
Fielmann 50 years key visualFIELMANN
50 years Fielmann.
Let's celebrate.
Fielmann's 50th anniversary was the chance to bend the brand rules just enough for a fresh look - across social, out-of-home and events.
Large blue "50" for 50 years of Fielmann
Fielmann merch: belt bag, "Oder eine coole Bauchtasche"
Fielmann merch: white socks, "Ein lässiges Paar Socken"
Fielmann merch: T-shirts, "Mach mit und sichere dir ein kultiges Fielmann-T-Shirt"
"50 Jahre Fielmann. Jetzt Merch gewinnen!" social post with scattered photos
Smiling man with sunglasses, "50 Jahre Fielmann. Feier mit uns!"
Animated Fielmann anniversary card with a man in glasses (video)
Animated Fielmann anniversary card with a woman in glasses (video)
Fielmann bus shelter poster and ad: "50 Jahre Fielmann. 50 Prozent geschenkt."
Woman and man wearing glasses in front of a large "50"
Woman with glasses, "50 Jahre Fielmann. Feier mit uns!"
Man with glasses, "50 Jahre Fielmann. Feier mit uns!"
Young woman with glasses, "50 Jahre Fielmann. Feier mit uns!"Small event,
big screens.
Large Fielmann anniversary screens in an airport hall (video)
Fielmann anniversary screen columns in a terminal (video)
Fielmann anniversary screen at a gate area (video)