Manufactum – Built to last
Film · Social · Banners
Credits
Probably Germany's first ASMR campaign
Idea and art direction for one of Germany’s first ASMR campaigns - shoot planning, on-set supervision and social adaptations.
- Client
- Manufactum
- Agency
- BBDO
- Role
- Art Director
- Disciplines
- Concept · Campaign · Production · Social
- Art direction
- Ali Malek Marzban
Manufactum products on red
Manufactum logoMANUFACTUM
Built to last.
Manufactum stands for durable products with a soul: exceptional materials and timeless design that never go out of style.
ASMR campaign
In 2016 hardly anyone knew ASMR. Quality and durability are at Manufactum's core, so we went all in: macro shots and sound design made this one of the first ASMR campaigns in Germany. Sound on.
Close-up of a dark cast-iron surface (video)
Wooden sled runner engraved with a number (video)
Close-up of a wooden handle with a rivet (video)
Close-up of a stitched leather strap (video)
Chrome curve on a white background (video)“We wanted to build a store where we would like to see ourselves as customers.”
- Thomas Hoof, founder of Manufactum
Shaving brush close-up (video)
Black wire chair frame detail (video)
Stitched leather edge close-up (video)Banners & Instagram
Animated banners - and for Instagram a multi-layered account concept that makes the feed more scrollable.
Manufactum banners: "Feuer knistert", "Massives Gusseisen" (video)
Manufactum Instagram profile on a phone (video)
Manufactum gift banner with a shaving brush (video)
Close-up of a textured metal surface (video)