West – There are only two types of people. Both of them smoke West

Campaign · OOH

Credits

Different people, same taste.

Concept and art direction for the lifestyle campaign around one thought: different people, same taste.

Client: West
Agency: Proximity Worldwide
Role: Art Director
Disciplines: Concept · Campaign · OOH
Art direction: Ali Malek Marzban

WEST

There are only two types of people.
Both of them smoke West.

West launched in Germany 40 years ago to challenge the premium American blends and became a favourite around the world. Our lifestyle campaign celebrates what different people have in common.

West vertical ad: "Different teams, same spirit"

West vertical ad: "Different teams, same dream"

West vertical ad: "Different characters, same class"

West vertical ad: "Different sounds, same wavelength"

West vertical ad: "Different shots, same action"

West vertical ad with caps: "Different teams, same spirit"

West vertical ad with scarves: "Different teams, same dream"

West vertical ad with coffee: "Different characters, same class"

West vertical ad with headphones: "Different sounds, same wavelength"

West vertical ad with cameras: "Different sounds, same wavelength"

West ad with baseball caps: "Different teams, same spirit"

West ad with coffee: "Different types, same likes"

West ad with football scarves: "Different teams, same dream"

West ad with headphones: "Different sounds, same wavelength"

West ad with cameras: "Different shots, same action"

West ad with coffee cups: "Different characters, same class"