Gauloises – Vivre le moment
Campaign · Film · OOH
Credits
Vivre le moment!
Idea and art direction for the last major Gauloises campaign, including the last tobacco commercials shown in German cinemas.
- Client
- Gauloises
- Agency
- Proximity Worldwide
- Role
- Art Director
- Disciplines
- Concept · Campaign · Film · Print · Production
- Art direction
- Ali Malek Marzban
Gauloises – couple on a bridge at nightGAULOISES
Vivre le moment.
French roots, a long affair with art and pop culture and a distinctive steamed tobacco make Gauloises an icon. What started as a line about seizing the moment grew into a campaign for spontaneous people who make the most of every moment.
Gauloises film: woman with eyes closed (video)
Gauloises vertical poster: "Live the moment, never hesitate, no regrets"
Gauloises vertical poster: "Vive le Moment" with friends laughing
Gauloises vertical poster: "Go with the beat"
Gauloises vertical poster: "Vive le Moment" at a festival
Gauloises vertical poster: "Hit the road, surprise yourself"
Gauloises vertical poster: "Vive le Moment" in a car
Gauloises vertical poster: "Old love, reunited, new spark"
Gauloises vertical poster: "Endless opportunities, time is now"Old love,
reunited,
new spark.
Gauloises poster: couple dancing on a bridge, "Old love, reunited, new spark"
Gauloises film: young people at night (video)
Gauloises film: DJ mixer close-up (video)
Gauloises poster: festival scene, "Vive le Moment"
Gauloises poster: friends laughing, "Vive le Moment"
Gauloises film: tattoo shop (video)
Gauloises banner: friends laughing
Gauloises banner: "Live the moment, never hesitate, no regrets"
Gauloises banner: festival scene
Gauloises banner: "Go with the beat"
Gauloises banner: friends in a car
Gauloises banner: "Hit the road, surprise yourself"
Gauloises banner: couple dancing on a bridge
Gauloises banner: "Endless opportunities, time is now"
Gauloises "Vive le Moment" poster in a JCDecaux display (before)
Gauloises "Vive le Moment" poster in a JCDecaux display (after)